Destination On The Left - Powered By Break the Ice Media

Building Your Research Library

Conducting Primary Research

Conducting Secondary Research

Secondary Research Resource Links

Putting It All Together

Putting it All Together - Worksheet

Supplemental Resources

Building Your Background

Building Your Background - Worksheet

Identifying Strategic Insights Part 1

Identifying Strategic Insights Part 1 - Worksheet

Identifying Strategic Insights Part 2

Identifying Strategic Insights Part 2 - Worksheet

Positioning and Messaging

Positioning and Messaging - Worksheet

Defining Goals and Objectives

Defining Goals and Objectives - Worksheet

Applying Objectives and Key Results (OKR)

Staying Focused on Goals and Objectives

Staying Focused on Goals and Objectives - Worksheet

Establishing Marketing Strategies

Establishing Marketing Strategies - Worksheet

Identifying Your Target Audience

Identifying Your Target Audience - Worksheet

Crafting Key Messages

Crafting Key Messages - Worksheet

Applying the PESO Model

Considering Paid Tactics

Incorporating Earned Tactics

Planning for Shared Tactics

Including Owned Tactics

Putting It All Together

Writing a Tactical Plan - Worksheet

PESO Supplemental Resources

Identifying KPIs

Identifying KPIs Resource - Metrics Worksheet

Identifying KPIs Resource - Analytics & Measurement

Applying the Barcelona Principles for Earned Media

Applying the Barcelona Principles for Earned Media - Resources

Reporting Results

Reporting Results Resource - Example Report

Reporting Results Resource - PR Example

Interpreting the Results

Interpreting Results Resource - Example

Creating an Action Plan

Implementing Resources - Content Calendars & Budget Planner

Rolling with the Punches