Recovery Roadmap™ Strategic Planning Course
For Travel & Tourism Professionals
Helps destination marketers, travel professionals, businesses and organizations in the tourism and hospitality industry:
Create Demand
Inspire Visitation
Foster Connections
Drive Conversions & Strengthen ROI
Tourism Marketing Champion, Destination on the Left Podcast Host, CEO Break the Ice Media
Rebuilding the travel, tourism and hospitality industry requires a plan.
7-Step Strategic Planning Process
[WATCH] Understanding Why You Need a Strategic Marketing Plan
[DOWNLOAD] Strategic Marketing Plan Template
[WATCH] Performing Your Situational Analysis
[DOWNLOAD] Situational Analysis: Building Your Background Worksheet
[WATCH] Finding the Opportunities
[DOWNLOAD] SWOT Analysis Tool
[WATCH] Research
[DOWNLOAD] Finding the Right Research Focus Prompting Questions
[DOWNLOAD] Secondary Research Resource Links
[WATCH] Defining Your Goals
[DOWNLOAD] SMART Goals Worksheet
[DOWNLOAD] Establishing Market Strategies Worksheet
[DOWNLOAD] Goals and Strategies Example
[WATCH] Case Study
[WATCH] Identifying Your Audience
[DOWNLOAD] Identifying Your Target Audience Worksheet
[DOWNLOAD] Getting More Insight Into Your Audience Personas Examples
[WATCH] Positioning and Messaging
[DOWNLOAD] Strategic Positioning and Messaging Worksheet
[WATCH] Using Strategy to Craft Your Key Messaging
[DOWNLOAD] Crafting Key Messages Worksheet
[WATCH] How to Establish Your Budget
[DOWNLOAD] Budget Planner
[DOWNLOAD] Must-Have Marketing Checklist
[WATCH] PESO Model and Why We Follow It
[WATCH] Build Your Tactical Plan
[DOWNLOAD] Tactical Plan Organizer
[DOWNLOAD] Action Plan Template
[DOWNLOAD] Resources Links
[WATCH] Measuring for Marketing Success
[DOWNLOAD] Measuring Earned Media
[DOWNLOAD] Analytics & Measurement
[TO-DO] Join the Private Facebook Community
[TO-DO] Register for Q&A Calls
[TO-DO] Register for Coaching Calls
Sign up for Course + Coaching and work with one of our Senior Consultants
Camille Zess
Sarah Blackwell
Colleen Onuffer
Course only option provides you with the lessons, tools and worksheets to create your 2021 Strategic Marketing Plan. The Course + Coaching option offers homework review, four 30-minute coaching sessions and final plan review with feedback.
Free
Course Only
$1,997.00
Course + Coaching